Helllllo,可不可以帮我看下以下这几个词的意思呀?

Core Competence
Competitve Advantage
Capability

这三个词怎么区别呀?现在在做一个Strategic Management的报告,但却因为不懂得如何区分二搞得有点乱...先感谢哦!

对了,做Resource Audit的时候,分析公司里面有什么样的Resource应该要怎样呀?看看他们的Physical,Technological,Human和Financial Resource吗?...那不就非常多了?

core competence可以是competitive advantages的一种

core competence is a skill/technology/asset that underpins the growth of the business; differentiates the business from its current and future competitors, usually cannot be imitated by competors easily

competitive advantage can be simply considered as an integrated competitiveness of the business,

capability.......what does it mean? production capability?

这是在我们院上课学到的，希望对你有用 。

Competitive Advantage

•An advantage over competitors in some measure such as cost, quality, or speed.

•Leads to control of a market and to larger-than-average profits.

•The most well known framework for analysing competitiveness is Michael Porter’s competitive forces model.

Strategies for Competitive Advantage
Cost leadership strategy
Differentiation strategy
Niche strategy
Growth strategy
Innovation strategy
Alliance strategy
Operational effectiveness strategy
Customer-orientation strategy
Time strategyEntry-barriers strategy
Lock in customers or suppliers strategy
Increase switching costs strategy

另外关于这个领域最著名的porter model，你可以看看， 给你个连接：

http://www.marketingteacher.com/Lessons/le...n_fivefoces.htm

嗯嗯....感激感激,不过这次的报告应该不是关于PORTER'S 5 FORCES,是关于RESOURCE AUDIT,要分析公司的RESOURCE和COMPETENCE...唉...麻烦

前阵子刚做完的。。。。。。。。。。。。。。。。