Shopping可以拯救地球？别怀疑，女生可以大大方方的购物了！Anya Hindmarch打出：“Save the world, use the FIVER”的口号，其中Fiver正是让女人大方购物的理由。根据调查，英国人一年平均用掉167个塑料袋，如此惊人的数量，让Anya Hindmarch兴起环保的念头，加上顺应green is new black的潮流，Anya Hindmarch正式推出了“I am not a plastic bag”的环保包款。
不仅如此，Fiver则是另一个噱头，原因在于每个包款仅仅要价五英镑，物超所值的价钱，让排队预订的名单早已一长串，而且Anya Hindmarch更采限量发行的方式，伦敦仅在Anya Hindmarch本店、Harrods、Harvey Nichols、Dover Street Market四个地点，巴黎Colette、科威特Villa Moda以及网站www.wearewhatwedo.org独家贩卖，加上伦敦时装周期间，名模Erin O'Connor携带了这个限量包出席Paul Smith的秀，媒体对着她猛拍，环保加上时尚，让这个包立即登上媒体版面，顿时炙手可热起来。
I am not a Plastic Bag不仅可当作购物袋，还可兼做健身房、海滩用的包款，超厚实的帆布材质以及编织的麻绳提把，环保的设计理念与超低价的名牌包款，难怪3月20号正式上市的当天，伦敦的所有包款就被抢购一空，大大的Sold Out贴在店门前，让人不禁怀疑Anya Hindmarch限量环保包是真的环保，还是品牌营销手法？不过，区区五英镑就可以买到一个名牌包，谁会想那么多呢！
'I'm not a plastic bag'
We have been overwhelmed by how much support this project has received.
The bags sold out within hours of hitting the shop floor. If you didn’t manage to buy one, the bags will be available from Sainsburys stores on April 25th. We will be posting a list of the stores that will be stocking this bag on our site on Wednesday 18th April.
We will be launching this bag in other countries this summer in limited edition colours. Register on our home page to ensure that you are the first to hear about these.
Thank you for your interest in 'I'm Not A Plastic Bag'.
想买的自己去看吧..........
http://www.anyahindmarch.com/848/849/850/1...lastic_bag.aspx
谁不想去捡便宜
